+ 254 20 211 3814 | +254 731 240 802
   +254 735 331 020 | +254 715 077 817
Westlands, Rhapta Road
Njema Court, Suite R2
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Effective Message Development and Testing Course


This course will look at how you can create and design effective messages for public communication. Harnessing insights from various social psychology and communication theories, this programme will also explore how you can effectively apply these concepts in your messages.


This course is relevant to all officers involved in communication work and need to know how to craft messages for better results.


2 days


By the end of this programme, you will be able to:

  • Identify techniques to writing an effective message

  • Apply different methods to test the effectiveness of your message


  • What is message development and testing? Why is it important? Why are people doing it? 

    • The communication model
  • How to develop/craft a message

    • Getting started: What makes a good message?
      • Why does the message matter? What do you want to solve?
      • How do you intend to do it?
      • Who should care (stakeholders/audience)?
      • What should we do/are we going to do next?
      • Setting goals and objectives – what is the message?
      • Different forms of appeals and execution styles 
  • Who is the message for?

    • Audience segmentation
    • Models of persuasion
    • Elements of vitality - how to make content go viral 
  • What is message testing?

    • Concept testing
    • Crafting slogans
    • Material testing
    • Testing methods (focus groups, in-depth interviews, surveys, theatre testing, observational studies, and readability) 
  • Deciding what channels/materials to develop

    • Interpersonal vs. mass media channel
    • Managing social media
    • Infographics 
  • Measuring the effectiveness of the message

    • Management by objectives
    • Benchmarking


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.


Mob: +254 715 077 817.

Tel: 020 211 3814.


Payment should be transferred to IRES account through bank on or before C.O.B 11th December 2017.

Send proof of payment to


Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.

  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.


This scheduled course can also be tailored for your organization. To find out how our tailor-made training can help your organization, call our team on

Mob: +254 715 077 817, +254 735 331 020, +254 731 240 802.

Tel: 020 211 3814.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Duration 2 Days
Event Date 18-12-2017
Event End Date 19-12-2017
Cut off date 11-12-2017
Individual Price (Kenyan) KES 30,000.00
Individual Price (International) EUR 404.00
Individual Price (International) USD 440.00
Location Nairobi, Kenya
We are no longer accepting registration for this event

Group Tariffs

Group Size Kenyan Rate Per day (KES) International Rate Per day (USD/EURO)
6-10 95,000.00 $ 1,118.00
€ 1,018.00
11-15 146,250.00 $ 1,721.00
€ 1,567.00
16-20 191,250.00 $ 2,250.00
€ 2,048.00
21-25 230,000.00 $ 2,706.00
€ 2,463.00
26-30 262,500.00 $ 3,089.00
€ 2,811.00
30-50 309,825.00 $ 4,556.00
€ 0.00
3-5 62,500.00 $ 736.00
€ 670.00
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© Indepth Research Services Ltd 2018