Indepthresearch
outreach@indepthresearch.org
  + 254 20 211 3814 | +254 731 240 802
   +254 735 331 020 | +254 715 077 817
Westlands, Rhapta Road
Njema Court, Suite R2
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Writing press release Course

INTRODUCTION

With its wide reach, press releases are one of the most effective and efficient ways for you to disseminate important information and communicate with your organization’s various stakeholders. A well-crafted press release must not only communicate its intended message but must also increase the likelihood of it being picked up and reported by the media. Only then will your intended message reach your target audience. You will learn to hone your press release writing skills to achieve these goals.

FOR WHOM THE COURSE IS RELEVANT

This course is relevant to all first line managers or equivalents that are responsible in drafting press releases in the course of your work.

DURATION

1 Day

COURSE OBJECTIVES

By the end of this course, you will be able to:

  • Recognize the attributes of a good press release.

  • Apply and use catchy headlines

  • Use simple and concise language to draft press releases that grab the media’s attention and clearly communicate the key messages.

COURSE CONTENT

Attributes of a good press release

  • Understanding the needs of the news media

  • Examining recent government press releases

  • Drafting a press release

  • Deciding the main message

  • Using simple language

  • Writing headlines and sub-heads

  • Presenting facts and figures

  • Using the fact sheet

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: outreach@indepthresearch.org.

Mob: +254 715 077 817.

Tel: 020 211 3814.

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 30th October 2017.

Send proof of payment to outreach@indepthresearch.org.

CANCELLATION POLICY

Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.

  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

TAILOR- MADE

This scheduled course can also be tailored for your organization. To find out how our tailor-made training can help your organization, call our team on

Mob: +254 715 077 817, +254 735 331 020, +254 731 240 802.

Tel: 020 211 3814.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Duration 1 Days
Event Date 06-11-2017
Event End Date 06-11-2017
Cut off date 30-10-2017
Individual Price (Kenyan) KES 15,000.00
Individual Price (International) EUR 202.00
Individual Price (International) USD 220.00
Location Nairobi, Kenya
We are no longer accepting registration for this event

Group Tariffs

Group Size Kenyan Rate Per day (KES) International Rate Per day (USD/EURO)
6-10 95,000.00 $ 1,118.00
€ 1,018.00
11-15 146,250.00 $ 1,721.00
€ 1,567.00
16-20 191,250.00 $ 2,250.00
€ 2,048.00
21-25 230,000.00 $ 2,706.00
€ 2,463.00
26-30 262,500.00 $ 3,089.00
€ 2,811.00
30-50 309,825.00 $ 4,556.00
€ 0.00
3-5 62,500.00 $ 736.00
€ 670.00
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