Indepthresearch
outreach@indepthresearch.org
  + 254 20 211 3814 | +254 731 240 802
   +254 735 331 020 | +254 715 077 817
Westlands, Rhapta Road
Njema Court, Suite R2
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Digital marketing (Email & Social Media) and Brand Online Visibility Course

INTRODUCTION

This five (5) days training course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you’re an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine optimization (SEO), online marketing, email marketing, social media marketing, online advertising, copywriting for digital content, social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business.

You’ll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.

DURATION

5 days.

WHO SHOULD ATTEND

Whether you’re an online brand ambassador, in charge of an organisation’s online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

COURSE OBJECTIVES

Upon completion of this training course, participants should be able to:

  • Attract traffic to your website/online content and increase on sales/awareness.
  • Identify your audience and reach an unlimited number of prospective clients/audience using email and other tools and technique.
  • Get more value from your online campaigns.
  • Work with S.M.A.R.T. social media goals to achieve successful online campaigns.
  • Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
  • Explain how to develop effective online marketing strategies for various types of industries and businesses.
  • Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
  • Evaluate a company’s current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company’s reputation.
  • Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.

TOPICS TO BE COVERED

  • Internet history and statistics
  • Importance of social media in today’s business/corporate and humanitarian environment
  • e-Marketing definitions and terms
  • e-Marketing Business models
  • e-Marketing Intelligence
  • Social media presence and marketing
  • Social media marketing ROI (Return On Investment)
  • Brand building
  • E-mail techniques and strategies
  • E-Mail problems and challenges
  • Writing styles for e-mail
  • Ethics in e-mail marketing
  • Mailing list criteria for e-mail marketing
  • Integration of online and conventional marketing
  • Permission marketing models
  • E-Commerce promotion tactics
  • E-Commerce strengths and weaknesses
  • Online publicity
  • Developing effective marketing databases
  • Blogs and micro blogs
  • Target marketing
  • Effective search engine optimization
  • Metrics for eMarketing
  • Google and social media analytics for business decisions

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on 

Tel: +254 (020) 211 3814.

Mob: +254 715 077 817, +254 731 240 802, +254 735 331 020.

Email: outreach@indepthresearch.org.

REQUIREMENTS

Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: outreach@indepthresearch.org.

Mob: +254 715 077 817

Tel: 020 211 3814

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 2nd October 2017.

Send proof of payment to outreach@indepthresearch.org.

CANCELLATION POLICY

Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Duration 5 Days
Event Date 09-10-2017
Event End Date 13-10-2017
Cut off date 02-10-2017
Individual Price (International) EUR 1,095.00
Individual Price (International) USD 1,190.00
Location Rwanda

Group Tariffs

Group Size Kenyan Rate Per day (KES) International Rate Per day (USD/EURO)
6-10 95,000.00 $ 1,118.00
€ 1,018.00
11-15 146,250.00 $ 1,721.00
€ 1,567.00
16-20 191,250.00 $ 2,250.00
€ 2,048.00
21-25 230,000.00 $ 2,706.00
€ 2,463.00
26-30 262,500.00 $ 3,089.00
€ 2,811.00
30-50 309,825.00 $ 4,556.00
€ 0.00
3-5 62,500.00 $ 736.00
€ 670.00
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