Course Overview
This course is designed to provide participants with a comprehensive understanding of Business Analytics and Intelligence using Tableau. It covers the essential concepts, tools, and techniques needed to transform data into actionable insights. Participants will learn how to use Tableau to create interactive and shareable dashboards, which can be used to drive data-driven decision-making within their organizations. The course will also explore advanced features of Tableau, including data blending, calculations, and mapping, to enhance analytical capabilities.
Duration
5 days
Target Audience
- Business analysts
- Data analysts
- Business intelligence professionals
- Financial analysts
- Marketing analysts
- IT professionals
- Project managers
- Decision-makers and executives
Organizational Impact
- Data-driven decision-making
- Enhanced business intelligence capabilities
- Streamlined analytics processes
- Improved reporting efficiency
- Increased competitive advantage
- Better data insights across departments
Personal Impact
- Proficiency in Tableau for business analytics
- Advanced data interpretation skills
- Enhanced career prospects
- Ability to create impactful visual reports
- Improved problem-solving abilities through data analysis
Course Level:
Course Objectives
- Understand the fundamentals of business analytics and intelligence.
- Navigate the Tableau interface.
- Connect and prepare data in Tableau.
- Create and manage data visualizations.
- Perform advanced data analysis.
- Develop interactive dashboards.
- Share and publish Tableau workbooks.
- Implement best practices in data visualization.
- Explore advanced features and functionalities.
- Apply business analytics techniques.
Course Outline
Module 1: Introduction to Tableau
- Working with the Tableau interface
- Understand how to connect to various data sources
- Managing metadata and Extracts
- Data blending
- Working with sets, Fields, and Groups
- Parameter Control
- Connecting to PDFs and Cubes
- Working with various calculations in Tableau
- Case Study: Creating a Sales Dashboard for a Retail Chain by Integrating Multiple Data Sources
Module 2: Visualization using Tableau
- Understanding the Formatting pane
- Understanding tooltips
- Working with Trend and References lines
- Working with Bar charts and Pie charts
- Work with Pareto charts, scatter plots, and Histograms
- Creating Tree maps
- Understand the use of Clusters
- Case Study: Analyzing and Visualizing Marketing Campaign Performance for a Tech Startup
Module 3: Advanced Tableau Charts
- Creating and working with text tables and Highlight tables
- Work with motion charts and Bump Charts
- Working with map charts and area charts
- Working with filters and sorting data
- Create Donut charts and waterfall charts
- Understand the concept of Drill Down and up
- Forecast using various tools In Tableau
- Case Study: Developing an Advanced Financial Dashboard for Quarterly Business Review
Module 4: Customer Analytics
- Introduction to Customer analytics
- Descriptive Analysis
- Regression models for Predictive Analysis
- Prescriptive Analysis
- Real World Application
- Case Study: Applying Customer Segmentation Techniques to Improve Targeted Marketing Strategies for an E-commerce Platform
Module 5: Pricing Analytics
- Pricing techniques
- Net present value capital Budgeting model
- Price Evaluation
- Working with Price Elasticity and Optimal Pricing
- Demand curve
- Case Study: Developing a Dynamic Pricing Model for a Subscription-Based SaaS Product
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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