Course Overview
This course equips participants with the essential skills to create high-quality graphics, logos, illustrations, and layouts for print, web, and multimedia. This course covers the fundamental tools and techniques of Adobe Illustrator, ensuring participants become proficient in vector-based design, typography, and digital illustration workflows. Through practical exercises and projects, learners will gain hands-on experience, developing a portfolio to demonstrate their creativity. This course is ideal for those looking to enhance their graphic design skills for personal or professional use.
Duration
10 days
Target Audience
- Graphic designers and visual artists seeking to refine their design skills
- Marketing professionals and content creators aiming to produce engaging visuals
- Small business owners interested in creating their own brand assets
- Students and beginners exploring a career in graphic design and illustration
Organizational Impact
- Improved brand visuals and creative assets aligned with organizational identity
- Increased efficiency in marketing and promotional material production
- Enhanced internal creative capabilities, reducing outsourcing costs
- Better engagement with clients through high-quality visuals and designs
Personal Impact
- Mastery of Adobe Illustrator tools and techniques for professional-level design
- Ability to develop creative projects, including logos, posters, and illustrations
- Expanded career opportunities in graphic design, marketing, and media industries
- Confidence in creating visually appealing content across multiple platforms
Course Level:
Course Objectives
- Work efficiently in the Adobe Illustrator environment with various modes, panels, and settings.
- Use the full range of shape drawing and freehand drawing tools to build illustrations.
- Apply fill and stroke colors to objects created with the drawing tools.
- Develop attractive illustrations using advanced selection, organization, and drawing tools.
- Use the full range of transformation and distortion tools to accurately modify objects' shapes.
- Draw accurate vector objects using the Pen tool and its associated features.
- Use the various type tools, and apply wrap, flow, shape, and path modifications to typography.
- Design an advertisement using appropriate typography, drawing tools, and a clipping mask to contain the art within a shape.
- Align multiple objects with the Align panel and create complex shapes from simple objects with the Pathfinder panel and Shape Builder tool.
- Design a logo using the appropriate tools and features covered throughout the course.
Course Outline
Module 1: Introduction to Adobe Illustrator
- Overview of Adobe Illustrator and its uses in creative design
- Navigating the interface, panels, and tools
- Setting up a new document and workspace customization
- Case Study: Examining successful logo designs created using Adobe Illustrator
Module 2: Basics of Vector Graphics
- Understanding vector vs. raster graphics
- Creating and manipulating basic shapes
- Using the pen tool for paths and curves
- Case Study: Redesigning a business logo using vector principles
Module 3: Working with Color and Gradients
- Introduction to color modes (RGB vs. CMYK)
- Applying color swatches and themes
- Creating and modifying gradients
- Case Study: Developing a color palette for a brand identity project
Module 4: Typography and Text Effects
- Adding and formatting text in designs
- Understanding font types and typography principles
- Creating text effects and outlines
- Case Study: Designing a poster with creative typography
Module 5: Layers, Grouping, and Object Management
- Using layers for complex design management
- Grouping and aligning objects
- Locking, hiding, and duplicating elements
- Case Study: Organizing elements for an infographic design project
Module 6: Advanced Illustration Techniques
- Using the blend tool for smooth transitions
- Creating custom brushes and patterns
- Utilizing the shape builder tool for complex designs
- Case Study: Crafting a digital illustration for editorial content
Module 7: Effects, Filters, and Appearance Panel
- Applying effects and filters to objects
- Modifying object appearances through the Appearance panel
- Creating shadows, glows, and other design effects
- Case Study: Enhancing product packaging with visual effects
Module 8: Preparing Designs for Print and Web
- Understanding resolution, bleed, and trim settings
- Exporting designs for print and digital use
- Working with file formats (PDF, PNG, SVG, etc.)
- Case Study: Preparing an event flyer for both print and online distribution
Module 9: Collaboration and Design Review Process
- Sharing design files with clients and collaborators
- Using Adobe Creative Cloud for file management
- Incorporating feedback and making revisions
- Case Study: Collaborating on a social media campaign design
Module 10: Portfolio Development and Presentation
- Curating design projects for a portfolio
- Tips for presenting designs to clients or employers
- Creating a personal brand and online presence
- Case Study: Developing a portfolio for a freelance design business
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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