Introduction
The Digital Marketing & Customer-Centric Digitalization in SACCOs workshop is designed to equip SACCO professionals with the latest digital marketing strategies and customer-centric digitalization practices. This 5-day intensive course will provide participants with the knowledge and tools needed to effectively utilize digital platforms, enhance member engagement, and drive organizational growth. By exploring key concepts in digital marketing, customer experience, and digital transformation, participants will learn how to leverage technology to meet the evolving needs of their members and stay competitive in the financial sector.
Duration
Total Duration: 5 days
Target Audience
- SACCO Marketing Officers
- Customer Relationship Managers
- Digital Transformation Leaders
- IT Managers
- Member Services Coordinators
Course Level:
Course Objectives
- Understand the fundamentals of digital marketing and its importance for SACCOs.
- Develop and implement customer-centric digital strategies.
- Enhance member engagement through digital channels.
- Leverage data analytics for targeted marketing and personalized member experiences.
- Foster a culture of continuous digital innovation within the organization.
Course Outline
Module 1: Fundamentals of Digital Marketing for SACCOs
- Overview of digital marketing
- Importance of digital marketing for SACCOs
- Key digital marketing channels (SEO, SEM, social media, email)
- Developing a digital marketing strategy
- Case studies of successful digital marketing campaigns
Module 2: Customer-Centric Digital Strategies
- Understanding the digital customer journey
- Creating personalized member experiences
- Leveraging member data for targeted marketing
- Enhancing member loyalty through digital channels
- Implementing feedback loops and continuous improvement
Module 3: Enhancing Member Engagement Through Digital Channels
- Best practices for social media engagement
- Utilizing email marketing and automation
- Developing engaging content for digital platforms
- Building and managing online communities
- Measuring and optimizing digital engagement efforts
Module 4: Leveraging Data Analytics for Targeted Marketing
- Introduction to data analytics and its importance
- Collecting and analyzing member data
- Using analytics to drive marketing decisions
- Personalizing marketing efforts based on data insights
- Tools and technologies for data analytics in marketing
Module 5: Fostering Digital Innovation within SACCOs
- Building a culture of digital innovation
- Identifying and implementing new digital tools
- Training and upskilling staff in digital competencies
- Encouraging collaboration and idea-sharing
- Measuring the impact of digital initiatives
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
Register NowCustomized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
Do you need more information on our courses? Talk to us.
