Course Overview
This comprehensive course offered by IRES is designed to equip participants with the knowledge and skills to create, execute, and optimize comprehensive digital marketing strategies. The course covers a wide range of topics, including content marketing, social media advertising, search engine marketing (SEM), and data-driven decision-making. By focusing on the latest tools and techniques, participants will learn how to effectively reach target audiences, increase brand awareness, and drive business growth through online channels.
Duration
5 Days
Target Audience
- Marketing professionals seeking to enhance their digital marketing skills
- Business owners and entrepreneurs looking to grow their online presence
- Digital marketing managers and strategists
- Advertising professionals
- Individuals aspiring to enter the field of digital marketing
Organizational Impact
- Improved digital marketing ROI and more effective advertising campaigns
- Enhanced brand visibility and customer engagement across online platforms
- Ability to leverage data for strategic marketing decisions
- Increased online traffic and conversions, leading to business growth
- Streamlined marketing efforts aligned with organizational goals
Personal Impact
- Mastery of cutting-edge digital marketing and advertising techniques
- Enhanced ability to analyze and optimize marketing campaigns
- Improved strategic thinking and decision-making skills in marketing
- Increased confidence in managing and executing comprehensive marketing strategies
- Career advancement opportunities in the field of digital marketing
Course Level:
Course Objectives
- Develop and implement effective digital marketing strategies.
- Understand and apply various online advertising techniques.
- Utilize data analytics to optimize marketing campaigns.
- Master social media, search engine, and content marketing.
- Create and manage multi-channel digital marketing campaigns.
Course Outline
Module 1: Developing a Digital Marketing Strategy
- Understanding the digital marketing landscape
- Identifying target audiences and buyer personas
- Setting marketing goals and KPIs
- Crafting a comprehensive digital marketing plan
- Case Study: Building a digital marketing strategy for a startup
Module 2: Social Media Advertising and Content Marketing
- Creating engaging content for social media platforms
- Understanding the dynamics of paid social media advertising
- Strategies for content distribution and promotion
- Measuring the success of social media campaigns
- Case Study: Executing a successful social media campaign for a fashion brand
Module 3: Search Engine Marketing (SEM) and SEO
- Introduction to search engine marketing and pay-per-click (PPC) advertising
- Best practices for search engine optimization (SEO)
- Keyword research and targeting strategies
- Analyzing and optimizing SEM campaigns for better ROI
- Case Study: Improving website visibility and traffic for an E-commerce site through SEM
Module 4: Email Marketing and Automation
- Building and segmenting email lists
- Creating effective email campaigns
- Introduction to marketing automation tools
- Tracking and analyzing email marketing performance
- Case Study: Enhancing customer retention through automated email marketing for a retail business
Module 5: Data-Driven Marketing and Campaign Optimization
- Understanding the role of data in digital marketing
- Tools and techniques for marketing analytics
- A/B testing and campaign optimization
- Making data-driven decisions to improve campaign performance
- Case Study: Optimizing a digital marketing campaign for an international technology company based on data analysis
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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