Introduction
Generative AI is revolutionizing the marketing landscape by enabling the creation of highly personalized and engaging content at scale. This course focuses on how to harness the power of Generative AI, including tools like ChatGPT, to transform marketing campaigns. Participants will learn how to use AI to generate compelling content, optimize campaign strategies, and improve customer engagement.
Duration
5 Days
Target Audience
- Marketing Professionals
- Digital Marketing Strategists
- Content Creators
- Social Media Managers
- Brand Managers
- Marketing Analysts
- Advertising Professionals
- Business Development Managers
Personal Impact
- Enhance your ability to create high-quality, AI-generated marketing content.
- Improve your understanding of how AI can transform marketing strategies.
- Gain confidence in using advanced AI tools like ChatGPT in your campaigns.
- Increase your value as a marketing professional by adopting cutting-edge technologies.
- Develop skills that position you at the forefront of digital marketing innovation.
Organizational Impact
- Achieve greater campaign efficiency and effectiveness with AI-driven strategies.
- Improve customer engagement and satisfaction through personalized AI interactions.
- Reduce content creation costs by leveraging AI tools.
- Enhance the overall competitiveness of the organization in the digital marketing space.
- Foster innovation in marketing campaigns with the latest AI technologies.
Course Level:
Course Objectives
- Understand the principles of Generative AI and its application in marketing.
- Use ChatGPT and other AI tools to create personalized marketing content.
- Optimize marketing campaigns using AI-driven insights and strategies.
- Enhance customer engagement through AI-generated interactions.
- Integrate AI tools into existing marketing workflows to improve efficiency.
Modules
Module 1: Introduction to Generative AI in Marketing
- Overview of Generative AI Technologies
- The Role of AI in Modern Marketing
- Key Benefits of AI-Driven Marketing Strategies
Module 2: Creating Content with ChatGPT
- How ChatGPT Works: A Deep Dive
- Using ChatGPT for Content Creation: Best Practices
- Case Studies: Successful AI-Generated Campaigns
Module 3: AI-Powered Campaign Optimization
- Analyzing Campaign Performance with AI
- AI Tools for Marketing Automation
- Predictive Analytics in Campaign Strategy
Module 4: Enhancing Customer Engagement with AI
- AI for Personalized Customer Interactions
- Chatbots and Virtual Assistants in Marketing
- Case Studies: AI-Enhanced Customer Journeys
Module 5: Integrating AI into Marketing Workflows
- Tools and Platforms for AI-Driven Marketing
- Building an AI-Ready Marketing Team
- Ethical Considerations in AI Marketing
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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