INTRODUCTION
Influencer Marketing Course teaches you how to design and execute powerful influencer marketing campaigns. You’ll learn how to identify the right influencers, build strong relationships, manage collaborations, measure ROI, and stay compliant with FTC guidelines. Whether you're a brand or a creator, you'll walk away with a complete influencer strategy playbook.
DURATION
5 Days
WHO SHOULD ATTEND?
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Digital marketers and social media managers
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Small business owners & brand founders
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PR & communication professionals
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Influencers looking to work with brands
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Marketing and communications students
Course Level:
LEARNING OBJECTIVES
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Understand the influencer marketing ecosystem and how to navigate it.
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Identify and vet influencers that are a strong brand fit.
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Create a professional influencer campaign brief and outreach strategy.
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Execute and manage collaborations effectively.
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Analyze results and scale influencer efforts sustainably.
Course Modules:
Module 1: Introduction to Influencer Marketing
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What Is Influencer Marketing?
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History & Evolution of Influencer Culture
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Types of Influencers: Nano, Micro, Macro, and Celebrities
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Benefits & Challenges of Influencer Campaigns
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Trends in Influencer Marketing (Short-form video, UGC, AI influencers)
Objective: Understand the influencer landscape and how it aligns with business goals.
Module 2: Finding & Vetting the Right Influencers
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Identifying Your Audience and Ideal Influencer Match
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Platforms to Find Influencers (Instagram, YouTube, TikTok, LinkedIn, etc.)
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Tools for Influencer Discovery: Upfluence, Aspire, Heepsy, Collabstr
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Vetting Authenticity: Engagement Rate, Audience Quality, Niche Fit
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Red Flags: Fake followers, bots, engagement pods
Objective: Learn how to find influencers who align with your brand, values, and goals.
Module 3: Campaign Strategy & Collaboration Models
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Types of Campaigns: Brand Awareness, Product Launches, Affiliate, UGC
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Campaign Briefs & Guidelines
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Compensation Models: Paid, Gifted, Commission-Based, Partnerships
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Influencer Contracts & Legal Considerations (FTC disclosures)
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Influencer Outreach Tips & Email Templates
Objective: Design and initiate an influencer campaign with clear goals, guidelines, and agreements.
Module 4: Content Creation & Campaign Execution
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Content Guidelines vs. Creative Freedom
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UGC vs. Branded Content
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Platform-Specific Content Strategies (Reels, Shorts, Stories, etc.)
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Managing Deliverables & Timelines
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Collaboration Tools: Google Drive, Notion, Trello, Creator Platforms
Objective: Manage influencer partnerships effectively and ensure timely, high-quality content.
Module 5: Measuring ROI & Scaling Campaigns
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Key Metrics: Reach, Impressions, Engagement, Conversions, EMV (Earned Media Value)
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Tracking Tools: UTMs, Discount Codes, Google Analytics
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Reporting and Analyzing Campaign Success
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Scaling Influencer Campaigns: Ambassadors, Long-term Partnerships, Affiliate Programs
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Retargeting Influencer Audiences with Paid Ads
Objective: Measure influencer campaign success and develop strategies to scale performance.
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
Click here to register for this course.
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