Course Overview
This intensive training course equips participants with the skills and knowledge required to effectively manage protocol, uphold professional and diplomatic etiquette, and successfully plan and execute formal events. The course blends traditional standards with modern practices, focusing on corporate, government, and international settings.
As global interaction and high-profile events increase in complexity, mastering protocol and etiquette is essential for creating positive impressions, avoiding cultural missteps, and ensuring seamless experiences. This course aligns with current trends, including cross-cultural diplomacy, virtual/hybrid events, VIP management, and brand-aligned corporate hosting.
Course Duration
10 Days
Target Audience
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Government officials and public servants
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Corporate communication officers
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Event planners and protocol officers
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Administrative and executive assistants
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Diplomats and consular staff
Personal Impact:
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Develop confidence in high-level social and professional settings
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Learn to handle VIPs, dignitaries, and multicultural audiences
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Enhance presentation, hosting, and interpersonal skills
Organizational Impact:
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Ensure professional conduct and representation in official functions
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Improve brand image through well-executed events and engagements
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Reduce risks associated with protocol breaches and event mismanagement
Course Level:
Course Objectives:
By the end of this course, participants will be able to:
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Understand protocol principles for various events and jurisdictions
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Apply etiquette rules in professional, diplomatic, and corporate contexts
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Plan and coordinate national, corporate, and international events
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Manage VIP arrangements, seating, invitations, and cultural expectations
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Respond to unexpected scenarios with tact and professionalism
Course Outline:
Module 1: Foundations of Protocol and Etiquette
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Definition and significance
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Historical context and modern applications
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Key terms and protocol hierarchies
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Institutional vs. social protocol
Case Study: Diplomatic reception vs. business conference
Module 2: Professional Etiquette and Grooming
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Workplace etiquette and communication styles
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Personal presentation, attire, and grooming standards
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Handshakes, greetings, and introductions
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Gender sensitivity and generational awareness
Case Study: Hosting a multi-generational corporate board meeting
Module 3: Diplomatic and Government Protocol
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State ceremonies, flag etiquette, and national symbols
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Order of precedence
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Diplomatic titles, address forms, and credentials
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International protocol norms (UN, AU, Commonwealth)
Case Study: Organizing a state dinner or ministerial visit
Module 4: Cross-Cultural Etiquette and Global Protocol
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Understanding culture-based behaviors and values
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Cultural taboos and gift-giving practices
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Hosting international guests with cultural sensitivity
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Business etiquette across regions
Case Study: Navigating an Asian-African business summit
Module 5: Event Planning Essentials
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Event types, timelines, and objectives
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Budgeting, venue selection, logistics
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Permits, insurance, and security
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Vendor and stakeholder coordination
Case Study: Planning a national awards ceremony
Module 6: Protocol in Corporate Events
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Branding and corporate image in event design
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Press conferences, launches, and shareholder meetings
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Hospitality and client hosting best practices
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Corporate social responsibility (CSR) functions
Case Study: Organizing a CEO roundtable or product launch
Module 7: Seating, Invitations, and VIP Management
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Protocol seating arrangements (banquets, stage, boardroom)
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Types and formats of invitations
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RSVP handling and guest list management
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Managing high-profile guests and security protocols
Case Study: Seating plan and invitation for a government gala
Module 8: Communication, Media, and Speech Protocol
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Public speaking etiquette and script preparation
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Coordinating MCs, speeches, and protocols for addresses
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Working with media and press
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Emergency communication and response
Case Study: Speech management during an international summit
Module 9: Etiquette in Virtual and Hybrid Events
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Hosting and moderating virtual meetings professionally
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Online invitation and guest protocol
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Managing cultural nuances virtually
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Tools for hybrid conferencing
Case Study: Organizing a virtual policy dialogue with global participants
Module 10: Capstone Project and Protocol Drill Simulation
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Plan and present a full-scale event with protocol considerations
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Simulated guest reception, seating, media, and speeches
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Feedback, critique, and improvement planning
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Graduation and certification ceremony
Capstone Project: Organize a protocol-compliant event for a visiting dignitary
Related Courses
Course Administration Details:
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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