Course Overview
This course teaches participants how to design and implement structured sales cadences to guide prospect engagement. Participants will learn sequencing strategies across multiple channels, timing best practices, and how to automate cadences effectively.
Course Duration: 5 Days
Target Audience
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SDRs and BDRs
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Sales Operations Teams
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Sales Managers
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Growth Teams in Start-ups
Personal Impact
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Develop strategic outreach consistency.
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Improve discipline in sales activity planning.
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Gain skills in leveraging automation tools.
Organizational Impact
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Standardized outreach processes across teams.
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Higher engagement and response rates.
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Increased efficiency in prospecting activities.
Course Outline
Course Objectives
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Understand the role of sales cadences.
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Create customized cadences for different buyer personas.
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Use technology to automate and measure cadences.
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Align cadences with sales playbooks.
Course Modules
Course Outline
Module 1: Introduction to Sales Cadences
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What is a sales cadence?
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Importance of sequencing in outreach
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Case Study: Sales cadence transformation in a SaaS company
Module 2: Cadence Design & Structure
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Touchpoints: calls, emails, social, video
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Frequency and timing strategies
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Group Exercise: Draft a 10-step cadence for B2B outreach
Module 3: Tools & Automation for Cadences
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Outreach.io, SalesLoft, HubSpot Sequences
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Integrating cadences into CRM
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Real-Life Project: Build a cadence workflow in HubSpot
Module 4: Personalization & Buyer Alignment
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Customizing cadences by persona and industry
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Balancing automation with human touch
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Simulation: Modify a cadence for different buyer personas
Module 5: Measuring & Optimizing Cadences
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Key cadence metrics (open rates, reply rates, connect rates)
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Continuous improvement process
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Capstone Project: Present an optimized cadence for a real product
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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