INTRODUCTION
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
DURATION
5 Days
WHO SHOULD ATTEND?
The course is crucial for:
- Social Media Managers.
- Community Managers.
- PR Specialists.
- E-Commerce Managers.
Course Level:
LEARNING OBJECTIVES
The course will assist students to learn:
- How set up, test, track and optimize campaigns on Facebook, Instagram, Twitter, LinkedIn and Pinterest.
- The differences between Metrics and Analytics, and why it’s important.
- How to establish campaign goals, KPIs and other important metrics to track
- How to incorporate Google Analytics into your campaigns to view overall traffic sources that deliver visitors to your site, including social.
- How to optimize campaigns through methodical A/B testing.
TOPICS TO BE COVERED
- Digital marketing concepts and role of social media analytics
- Social media listening and monitoring
- Social media analytics such as Facebook Insights and Twitter analytics. Common tools and techniques.
- Social media audit and paid social analytics
- Reporting and social media KPIs - What do we measure? What are the common KPIs for the various social media platforms?
Related Courses
Course Administration Details:
METHODOLOGY
The instructor-led trainings are delivered using a blended learning approach and comprise presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: [email protected]
- Phone: +254715 077 817
TAILOR-MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: [email protected]
- Phone: +254715 077 817
PAYMENT
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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