Course Overview:
This course empowers sales leaders to drive revenue growth through strategic vision, data-driven decision-making, and effective team leadership. Participants will learn to integrate CRM platforms (Salesforce, Dynamics 365, HubSpot), Power BI, Excel, LinkedIn Sales Navigator, and AI tools into their leadership approach. The program focuses on aligning sales strategy with business goals, improving forecasting accuracy, and building resilient, growth-focused sales teams.
Course Duration:
5 Days
Target Audience:
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Sales Directors and Senior Sales Leaders
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Regional and National Sales Managers
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Business Development Executives in leadership roles
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Sales Enablement Leaders
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Professionals transitioning to strategic sales leadership positions
Personal Impact:
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Develop confidence in strategic decision-making.
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Learn to use data and digital tools for revenue growth strategies.
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Strengthen leadership presence and influence.
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Gain practical frameworks for scaling sales organizations.
Organizational Impact:
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Stronger alignment of sales strategy with overall business objectives.
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Increased sales efficiency through data-driven leadership.
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Improved forecasting, pipeline management, and growth planning.
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Resilient leadership that drives long-term competitive advantage.
Course Outline
Course Objectives:
By the end of this course, participants will be able to:
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Align sales strategies with organizational growth objectives.
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Use digital tools to enhance forecasting and performance tracking.
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Lead and inspire teams towards growth targets.
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Build scalable sales leadership frameworks.
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Drive innovation and transformation in sales organizations.
Course Modules
Course Outline:
Module 1: Strategic Sales Leadership Foundations
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Evolving role of sales leadership in growth-focused organizations
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Key traits of strategic vs. operational sales leaders
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Creating and communicating a growth vision
Case Study: A global firm’s sales leadership pivot that drove double-digit growth
Module 2: Data-Driven Sales Strategy & Forecasting
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Using Power BI & Excel for advanced forecasting
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CRM-driven sales pipeline analysis and reporting
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Turning data insights into strategic decisions
Practical Exercise: Build a sales growth dashboard in Power BI
Module 3: Leading & Scaling High-Performing Sales Teams
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Coaching and motivating sales professionals for growth
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Succession planning and building leadership pipelines
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Using AI tools for coaching insights and team performance reviews
Simulation: Leading a growth-focused strategy meeting
Module 4: Customer-Centric Growth Strategies
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Leveraging LinkedIn Sales Navigator for key account targeting
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Account-based selling and long-term relationship building
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Blending sales, marketing, and customer success for growth
Case Study: Customer-centric strategy that grew B2B revenue streams
Module 5: Capstone – Designing a Strategic Sales Leadership Growth Plan
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Developing a 12-month growth leadership framework
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Integrating CRM, analytics, and AI-driven insights
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Final participant presentations of sales growth strategies
Capstone Project: Build a growth leadership roadmap tailored to your organization
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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