Supply Market Analysis Training Course


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We are proud to offer this course in a variety of training formats to suit your needs. We use the highest quality learning facilities to make sure your experience is as comfortable as possible. Our face to face calendar allows you to choose any classroom course of your choice to be delivered at any venue of your choice - offering you the ultimate in convenience and value for money.

May 2025

Date Duration Location Standard Fee Action
19 May - 23 May 5 days Half-day KES 165,000 | $ 1,190 Individual Group

June 2025

Date Duration Location Standard Fee Action
16 Jun - 20 Jun 5 days Half-day KES 165,000 | $ 1,190 Individual Group

July 2025

Date Duration Location Standard Fee Action
21 Jul - 25 Jul 5 days Half-day KES 165,000 | $ 1,190 Individual Group
21 Jul - 25 Jul 5 days Half-day KES 165,000 | $ 1,190 Individual Group

August 2025

Date Duration Location Standard Fee Action
18 Aug - 22 Aug 5 days Half-day KES 165,000 | $ 1,190 Individual Group
18 Aug - 22 Aug 5 days Half-day KES 165,000 | $ 1,190 Individual Group

September 2025

Date Duration Location Standard Fee Action
15 Sep - 19 Sep 5 days Half-day KES 165,000 | $ 1,190 Individual Group

October 2025

Date Duration Location Standard Fee Action
20 Oct - 24 Oct 5 days Half-day KES 165,000 | $ 1,190 Individual Group

November 2025

Date Duration Location Standard Fee Action
17 Nov - 21 Nov 5 days Half-day KES 165,000 | $ 1,190 Individual Group
17 Nov - 21 Nov 5 days Half-day KES 165,000 | $ 1,190 Individual Group

December 2025

Date Duration Location Standard Fee Action
15 Dec - 19 Dec 5 days Half-day KES 165,000 | $ 1,190 Individual Group

Course Overview:

This highly interactive 10-day training course offered by IRES provides a comprehensive introduction to Supply Market Analysis. Participants will gain in-depth knowledge of supply market analysis tools, resources, and best practices to understand the marketplace in which suppliers conduct their business. The course covers fundamental concepts, advanced techniques, and real-life applications to equip learners with the skills needed to develop a competitive procurement strategy and reduce overall procurement costs.

Course Duration:

10 Days

Target Audience:

  • Contracts, Purchasing, and Procurement Personnel

  • Project, Engineering, Operational, and Maintenance Personnel involved in planning and execution of purchases and contracts

  • All professionals involved in acquiring materials, equipment, and services within organizations seeking high competency levels in procurement activities

Organizational Impact:

  • Improved ability to analyze supply markets and leverage insights for strategic decision-making

  • Enhanced procurement efficiency and cost-saving initiatives

  • Strengthened negotiation skills leading to better supplier agreements

  • Increased competency in identifying and managing supply risks

  • Competitive advantage in supplier selection and contract negotiations

Personal Impact:

  • Gained expertise in supply market analysis and procurement strategies

  • Improved confidence in supplier negotiations and procurement discussions

  • Enhanced ability to extract value from deals and mitigate risks

  • Strong understanding of market economics and key drivers

  • Increased professional competency and career growth opportunities


Course Level:

Course Objectives:

At the end of this IRES training seminar, participants will be able to:

  • Identify ways to manipulate markets to deliver significant cost, value, and risk improvements

  • Use market knowledge to extract additional value from deals

  • Build an understanding of market economics and market drivers

  • Use market insights to boost confidence in procurement discussions and demonstrate commercial acumen


Course Outline:

Module 1: Introduction to Supply Market Analysis

  • Definition and importance of Supply Market Analysis

  • Understanding supplier industries and market structures

  • Case Study: Analyzing supplier industry trends

Module 2: Factors Impacting Supply and Bargaining Power

  • Market dynamics affecting procurement decisions

  • Key factors influencing supplier pricing

  • Case Study: Assessing supplier leverage and buyer power

Module 3: National and International Market Operations

  • Understanding global supply chains and procurement markets

  • Identifying risks in international sourcing

  • Case Study: Evaluating a global sourcing strategy

Module 4: Conducting Market Assessments

  • Structured approach to analyzing current and future market trends

  • Tools and techniques for market assessment

  • Case Study: Applying a market analysis framework

Module 5: Identifying Competitive Suppliers

  • Key criteria for evaluating supplier capabilities and competitiveness

  • Supplier segmentation and portfolio analysis

  • Case Study: Selecting suppliers for strategic partnerships

Module 6: Market Manipulation Strategies

  • Techniques for leveraging market conditions to reduce costs and risks

  • Creating competition among suppliers

  • Case Study: Developing a procurement negotiation strategy

Module 7: Procurement and Market Economics

  • Understanding cost drivers in supplier industries

  • Pricing models and cost breakdown analysis

  • Case Study: Conducting a total cost of ownership analysis

Module 8: Negotiation and Value Extraction

  • Enhancing supplier negotiations using market intelligence

  • Identifying opportunities for additional value extraction

  • Case Study: Negotiating a high-value contract using market insights

Module 9: Risk Management in Supply Market Analysis

  • Identifying and mitigating supply chain risks

  • Scenario planning for supply disruptions

  • Case Study: Developing a risk mitigation strategy

Module 10: Real-Life Project – Market Analysis Strategy Development

  • Integrating all concepts learned in the course

  • Developing a comprehensive supply market analysis report

  • Presentation and review of final project

  • Case Study: Applying supply market analysis to a real-world procurement challenge


Related Courses


Course Administration Details:

Methodology

These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

Training Venue

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation and Airport Transfer

Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:

Payment

Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]


Course Registration

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