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GIS for Economics and Business Course


Geographic Information Systems (GIS) and mapping has been deployed by many diverse organizations throughout the public and private sectors. Many government and nonprofit organizations are using GIS to add value within the public sector. While these organizations are more open and public about disclosing their GIS activities because of the nature of the environment that they operate in, companies in the private sector are less forthcoming with information about their technology systems because of fears that their competitors may copy their technology systems, and thus the company will lose a competitive advantage that makes them better than their competitors.

This course provides hands-on skill of how companies can integrate GIS technology to improve strategic business decision making. These areas of application includes: Marketing, Transportation/Logistics, Real Estate, Financial Services and Insurance.


Non GIS Users, entrepreneurs ,general managers, administrators, professionals working in insurance industry, finance managers, bankers, program managers ,project managers risk assessors, procurement officers, Planners, Database administrator, system administrator, IT expert among others.


5 days


  • Understand the principles and concepts of GIS in business and economic
  • Acquire hands-on skill on how to integrate GIS in key business decision making
  • Understand spatial data collection using mobile phones
  • Understand to visualize business and economics data
  • To understand how to design and publish maps on the web
  • Understand spatial data analysis skills
  • Acquire cartographic skills in map making


Geographic approaches to Business and economics

  • Introduction
  • Everything happens somewhere
  • Mapping and evidence based decision
  • Geography and national spatial data infrastructure
  • Strategic role of geography in business and economics
  • Geography of service provision
  • Process for using geographic data and tools

Introducing GIS in business and economics applications

  • Define GIS
  • Spatial Data sources for business and economics related issues
  • National infrastructure for spatial data
  • Capabilities of GIS
  • GIS applications in   logistics, operations, marketing and sales and service delivery
  • GIS for business and economics applications
  • GIS project design
  • Introduction to Quantum GIS (QGIS) and its user interface

Spatial data collection techniques for business and economics applications

  • Using GPS for spatial business data collection
  • Using Mobile Phones for GIS data collection using Open Data Kit (ODK)
  • Integrating mobile phone collected data and GPS data in GIS
  • Visualizing business and economics data
  • Understand different layers in GIS
  • Bringing tabular data into GIS (Excel, SPSS, and Access etc.)
  • Selecting subsets of map features from geo processing
  • Cartographic skill in map making
  • GIS as an information reporting tool for organization

Case study: GIS for regulatory purposes to display residential mortgage lending activity on maps

Designing maps for a business and economics study

  • Assemble base maps for emergency preparedness
  • Reducing GIS data from large coverage to an area of interest
  • Cutting points of interest
  • Extracting subsets of GIS data for mapping
  • Design and building numeric scales for mapping attributes
  • Making a digital map from paper map/scanned map
  • Making thematic map
  • Build professional map' layouts for presentations and reports
  • Composing a market share map for retail distributors
  • Mapping suppliers
  • Mapping customers through geocoding
  • Building and coding the new variables

GIS in Retail Analysis

  • Spatial modeling for Marketing and store revenue predictions
  • Using GIS to determine location of Launch of a new product
  • Using spatial data analysis in Mergers and acquisitions
  • GIS in Optimizing retail networks
  • Using GIS for optimal locations for supply points
  • Optimization in location and shortest path analysis.
  • Assessing potential of branch outlets using GIS
  • Market analysis for real estate developers

Case study: Using GIS to identify high-policy concentration areas in insurance

GIS analysis and mapping techniques

  • Comparative Business Site-Location Feasibility Analysis
  • Cost/Benefit analysis in GIS
  • Proximity analysis/neighborhood analysis
  • Multi criteria analysis in business site selection
  • Investigate spatial patterns and trends
  • Cluster /hot spot analysis

Exploring open data, voluntary Geographic Information, and crowd Sourcing

  • Voluntary Geographic Information and crowd sourced projects
  • Mapping social media data
  • OpenStreetMap and its application in open data
  • Downloading source data from OpenStreetMap
  • Online publishing interactive and dynamic map
  • Creating Custom Web maps without programming using Google earth

Case study: Web GIS to display locations of automated teller machines (ATMs)

Online Publishing of maps and GIS outputs

  • Working with Google Maps and Fusion Tables
  • Publishing into other web based platforms
  • Participatory GIS in Business and economics


No prior knowledge of GIS is required.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment should be transferred to IRES account through bank on or before C.O.B 9th December 2019

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment for all courses includes a registration fee, which is non-refundable and equals 15% of the total sum of the course fee.

1.    Participants may cancel attendance 14 days or more prior to the training commencement date.

2.    No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 5 Days
Event Date 16-12-2019
Event End Date 20-12-2019
Cut off date 09-12-2019
Individual Price(Kenyan) KES 75,000
Individual Price (International) EUR 878
Individual Price(International in Dollars) USD 999
Location Nairobi, Kenya
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