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Big Data, Social Media Research Methods And Analytics For Social Science Research Course


The training will introduce new concepts in big data and will highlight the challenges in relation to a specific area: social media data, including how to appreciate and think through the challenges of real-time analytics, a growing area of interest. Although a prior knowledge of one or more of these areas is not essential, a broad knowledge of social science research methods (both quantitative and qualitative) as well as issues surrounding the use of data in social science research will be assumed.


3 days


The target audience of this course is social science PhD students whose current or future work includes a significant interest in social media research methods and analytics. This can be as part of their research project, or because their main research focuses is on social media.


  • The growing significance of big data related to the capture of (real-time) social media data;
  • importance of research methods;
  • sampling;
  • differences between APIs and platforms;
  • data reliability,
  • ethical challenges of data capture and use;
  • the representativeness of data;
  • reproducibility and data sharing practices (covering platform’s terms of service);
  • Wider policy debates.
  • The current status and key developments in the social media research landscape, both
  • emergence of specific methods,
  • Approaches and techniques.
  • Overview of current tools on offer, both free off the shelf and commercial ones for different aspects of social media analytics (covering both quantitative and qualitative perspectives).
  • Relevance and interest for individual research projects.
  • Practical case studies that will be used to illustrate and discuss methodological approaches and challenges.


Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment should be transferred to IRES account through bank on or before C.O.B.10th June 2019.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

1.     Participants may cancel attendance 14 days or more prior to the training commencement date.

2.     No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 3 Days
Event Date 17-06-2019
Event End Date 19-06-2019
Cut off date 10-06-2019
Individual Price(Kenyan) KES 46,999
Individual Price (International) EUR 539
Individual Price(International in Dollars) USD 627
Location Nairobi, Kenya
We are no longer accepting registration for this event
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