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Data-Driven Storytelling And Presentations Course


Data can be overwhelming and complicated. It is not easy to isolate a message and tell a story in a meaningful way. This program is intended to make that easier as it offers the best practices for finding plots, choosing storylines, targeting messages, and using compelling charts and graphs to support a narrative.


4 days


At the end of the program participants should be able to:

  • Explain why bad slides design happens and how to prevent them
  • Determine what is important to different audience groups
  • Isolate message in a data set
  • Choose a message or series of messages to convey a compelling story
  • Use analogies and examples to support a narrative
  • Select the right chart for a message
  • Demonstrate the ability to create charts with greater complexity than their presentation software’s default options
  • Use labels and summaries effectively
  • Avoid mistakes when creating charts and graphs

Why bad slides exist: identifying challenges

This opens a discussion around the purpose of data-driven stories, the challenges that most arise in the creation process and steps that can make the difference between a mess and a masterpiece.

Creating with viewers in mind: understanding an audience

This section focuses on understanding the audience and speaking a language that makes sense to them. This enables participants to target their message on the right level and start and end in a place that neither over shares or under shares information.

Picking the right grains of sand: isolating messages

Here the participants will explore different types of stories data can tell:

Trend identification, correlation stories, outlier stories, changes overtime, comparisons, and other narratives.

Leveraging analogies and examples

Analogies and examples can help presentation designers untangle complex data knots. We look at various ways creators can leverage well-known ideas to explain numbers.

Understanding what charts do what

Using the wrong kind of illustration to make a point doesn’t usually render optimal results and therefore this part of the program takes a deep dive into graphs, charts, and the various ways presentations authors can use illustrations help their audience understand data.

Labels and summaries: offering viewers help

We explore best practices for making illustrations easier to digest this include using labels and short summary sentences.

Keeping it honest: avoiding the lies graphics can tell

It is said if manipulated correctly data can tell half-hearted truths or out-and-out lies. This section examines tactics for avoiding deceit data.


Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment should be transferred to IRES account through bank on or before C.O.B. 12th August 2019

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

1.    Participants may cancel attendance 14 days or more prior to the training commencement date.

2.    No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 4 Days
Event Date 19-08-2019
Event End Date 22-08-2019
Cut off date 12-08-2019
Individual Price(Kenyan) KES 60,000
Individual Price (International) EUR 687
Individual Price(International in Dollars) USD 880
Location Nairobi, Kenya
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