Country dropdown

Designing and Conducting Effective Surveys


A survey is a way of collecting information that you hope represents the views of the whole community or group in which you are interested.

There are three main ways of going about this: Case study surveys, sampled surveys and Census Surveys. Surveys collect information in as uniform a manner as possible -- asking each respondent the same questions in the same way so as to insure that the answers are most influenced by the respondents' experiences, not due to how the interviewer words the questions.

Designing a good survey is more complicated than just asking people questions. Conducting an effective survey involves asking the right questions, to the right people, in the right way.

This is a practical, application-oriented training that will introduce you to the purposes and uses of typical surveys and to methods that will produce good data collection instruments.

3 Days


Upon completion of this training, participants will be able to:

  • Understand the purpose and use of surveys.
  • Understand when to conduct a survey and obtained the practical and methodological knowledge to conduct high-quality  surveys
  • Develop appropriate sampling techniques
  • Create a question pool and response categories
  • Design data collection and analysis strategies
  • Understand the benefits and drawbacks of popular online survey services
  • Calculate simple statistics and create simple charts and graphs using Excel
  • Develop a simple survey report


This training is suitable for Researchers, Data Analysts, Statisticians, Policy Analyst, Data Managers, Economists, Community Development Practitioners, Clinical and Health Workers, Nutritionist, Monitoring and Evaluation Practioners, Research Student, Human Resource Managers and executives who use or intend to use survey as tool to evaluate their employee’s satisafaction.


 Introduction to Surveys

  • The purpose and use of surveys
  • Matching a survey approach to a particular audience
  • The basic parts of a survey
  • Various types of Surveys;  For instance; Web Surveys, Market research survey, customer satisfaction surveys, Business surveys and marketing survey.


  • The difference between populations and samples
  • The basic types and limitations of sampling techniques
  • Choosing appropriate sampling techniques
  • Basic concepts of probability sampling, representativeness, sampling error and bias

Questionnaire design and Collecting Data

  • How to create a question pool and response categories
  • Write good survey questions
  • Strategies to maximize responses and facilitate analysis

Implementing Surveys

  • Monitor interviewers’ performance
  • Revision of survey instruments, back-checks and follow up with non-respondents
  • Code responses to open-ended survey items
  • Content analyze responses to open-end survey item

 Interpreting and Reporting Your Results

  • How to calculate simple statistics using Excel
  • Basic coding schemes for open-ended responses
  • How to create simple charts and graphs in Excel
  • Development of a simple survey report

 Completion of Surveys

  • Data entry, Coding, Checking and preparation for analysis
  • Reporting survey results

 Using surveys in development evaluation


Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.


The instructor-led training is delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training center or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment should be transferred to IRES account through bank on or before C.O.B. 12th August 2019.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment for all courses includes a registration fee, which is non-refundable and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.


Event Properties

Event Duration 3 Days
Event Date 19-08-2019
Event End Date 21-08-2019
Cut off date 12-08-2019
Individual Price(Kenyan) KES 60,000
Individual Price (International) EUR 539
Individual Price(International in Dollars) USD 627
Location Nairobi, Kenya
Share this event: