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Market Research and Analysis Course

INTRODUCTION

This course adopts a comprehensive hands-on approach to designing and conducting research. From classic opinion research to social media analytics, a wide range of contexts, problem areas, and methods. Participants will be exposed to the various stages of the research process from recognizing the need for research and defining the problem to analyzing data and interpreting results. Proper design of research methods, fieldwork, questionnaires, and surveys is covered. Both qualitative and quantitative approaches are presented. Various analytical techniques are introduced “hands-on” via a series of computer exercises and cases (using SPSS, Stata, NVIVO, and Excel).

WHO SHOULD ATTEND?

This course is designed for professionals in any business or functional area that require a top-level understanding of marketing in order to make informed strategic business decisions for their companies.

DURATION

5 days

OBJECTIVES

  • Displaying problem analysis skills and an ability to translate a management problem into a feasible research question.
  • Demonstrating a working knowledge of the concepts and methods of marketing research.
  • Recognizing with an increased sensitivity the biases and limitations of marketing data.
  • Show an understanding of questionnaire design and sampling theory.
  • Demonstrate competency with the statistical software package and the ability to use them to enter marketing data, conduct various types of statistical analyses and interpret their outputs.
  • Exhibit an understanding of qualitative and quantitative research methods and their application to marketing research

TOPICS COVERED

  • Introduction to Marketing Research and the Research Process
  • Problem Definition
  • Research Design and Secondary Data Sources
  • Qualitative Methods
  • Descriptive Research Design and Observation
  • Causal Research Design
  • Measurement, Scaling, and Sampling
  • Data Preparation and Analysis Strategy
  • Hypothesis testing, Frequencies, and Cross-tabulation
  • Testing for Significant Differences – t-test/ANOVA
  • Testing for Association – Correlation and Regression
  • Use of Excel, Spss, STATA, and R in data analysis

 REQUIREMENTS

Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Servithces (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mailThis email address is being protected from spambots. You need JavaScript enabled to view it.

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 23rd June 2019.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.

CANCELLATION POLICY

Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

1.     Participants may cancel attendance 14 days or more prior to the training commencement date.

2.     No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 5 Days
Event Date 30-09-2019
Event End Date 04-10-2019
Cut off date 23-09-2019
Individual Price(Kenyan) KES 69,000
Individual Price (International) EUR 790
Individual Price(International in Dollars) USD 920
Location Nairobi, Kenya
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Contact Us

+254 715077817 | +254 792516000
outreach@indepthresearch.org
Westlands, Rhapta Road
Njema Court, Suite R2

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