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Assertiveness for Maximum Impact Course


Do you sometimes find it hard to speak up or make yourself heard in meetings? Are there times when you let your emotions govern your behavior?

If so, you will gain tremendously from learning to think, feel and behave assertively. This 2-day course gives you the essential skills and techniques and helps you develop the underlying beliefs to take greater control of your life.


2 Days


Assertiveness for Maximum Impact is recommended for managers or team leaders who need to assert their position; technical specialists who feel they lack authority and impact when dealing with other people; support staff who need to manage conflicting demands and priorities; people who believe, or have feedback that, they behave too passively or aggressively at work and want to develop a new approach.


At the end of the course participants will be able to:

  • Confidently express your views and opinions
  • Ask for what you want in a way that gets listened to
  • Say no to unreasonable requests
  • Stand your ground in the face of resistance or manipulation
  • Deliver difficult messages without undue emotional interference
  • Choose more successful responses when faced with aggressive or passive behavior from other


Module 1

  • What is assertiveness and why is it worth developing?
  • How assertiveness differs from aggressive and passive behavior.
  • How do I come across?
  • Barriers to assertiveness – how can we overcome the barriers?
  • The behavior iceberg; what drives our choices? Helpful and unhelpful mind sets.
  • Transactional analysis – how it relates to Assertiveness.
  • Relationship Mapping.

Module 2

Assertiveness Techniques

Thinking and feeling assertive

  • the assertive pause 

Basic assertion

  • asking for what you want and saying no

Broken record

  • standing your ground

Empathetic assertion

  • getting your message heard and understood when you disagree

Negative feelings assertion

  • giving feedback on others’ behaviour

Discrepancy assertion

  • when you’re not getting what you want

Consequence assertion

  • being clear about what’s acceptable

Case study work

  • how the techniques can be used in combination

Action Planning


The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The will be held at The IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Mob: +254 715 077 817

Tel: 020 211 3814


Payment should be transferred to IRES account through bank on or before C.O.B. 23rd September  2019.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it..


Payment for all courses includes a registration fee, which is non-refundable and equals 15% of the total sum of the course fee.


This scheduled course can also be tailored to your organisation. To find out how our tailor-made training can help your organisation, call our team on

Mob: +254 715 077 817

Tel: 020 211 3814

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 2 Days
Event Date 30-09-2019
Event End Date 01-10-2019
Cut off date 23-09-2019
Individual Price(Kenyan) KES 30,000
Individual Price (International) EUR 404
Individual Price(International in Dollars) USD 440
Location Naivasha, Kenya
We are no longer accepting registration for this event
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