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Fundamentals of Public Communications Course


With the vast changes in the socio-economic and educational profile of our citizens, communicating with your target audience has become even more of a challenge. The public now expects transparency and information on the major policies and programmes, especially those that have an impact on them.
You will learn the basic principles of public communications and cover the strategic communications in the public sector when communicating with members of the public, the media and other key stakeholders. You will also understand how messaging and responses should be framed and crafted to resonate with the public, while considering your organization’s objectives and reputation, as well as the national interests.


 2 days.


This course is suitable for all persons’ interested and those that handle the corporate communications functions in your organization.


By the end of this course, you will be able to:

  • Examine the principles of government communications to engage citizens in policy making
  • Understand how messaging should be framed, and replies and responses crafted to resonate with the public


Public communications

  • Definition
  • Objectives to be achieved
  • Principles of government communications
  • Alignment of your communications plan to the Public Service’s objectives
  • Alignment of your plans to the government’s objectives

Corporate identity and reputation

  • Difference between identity and reputation
  • Elements of the corporate identity
  • Factors contributing to reputation
  • Reputation management at the national level, public sector level and organization level

Public communications plan

  • Communications objectives
  • Target audiences
  • Key messages
  • Strategic approach
  • Tactical measures

Dealing with the media

  • Local and foreign media
  • Responding to media queries
  • Responding to forum page letters

Dealing with the public

  • Tips on dealing with public feedback
  • General principles of public consultation
  • General principles of E-engagement
  • Discussion of some government issues
  • Presentation of a government project on public consultation

Case study

  • Group discussion on a public communications plan


Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The will be held at The IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Mob: +254 715 077 817

Tel: 020 211 3814


Payment should be transferred to IRES account through bank on or before C.O.B 14th October 2019.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it..


Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.


This scheduled course can also be tailored for your organisation.To find out how our tailor-made training can help your organisation, call our team on

Mob: +254 715 077 817

Tel: 020 211 3814

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 2 Days
Event Date 21-10-2019
Event End Date 22-10-2019
Cut off date 14-10-2019
Individual Price(Kenyan) KES 30,000
Individual Price (International) EUR 404
Individual Price(International in Dollars) USD 440
Location Nairobi, Kenya
We are no longer accepting registration for this event
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