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Writing press release Course

INTRODUCTION

With its wide reach, press releases are one of the most effective and efficient ways for you to disseminate important information and communicate with your organization’s various stakeholders. A well-crafted press release must not only communicate its intended message but must also increase the likelihood of it being picked up and reported by the media. Only then will your intended message reach your target audience. You will learn to hone your press release writing skills to achieve these goals.

FOR WHOM THE COURSE IS RELEVANT

This course is relevant to all first line managers or equivalents that are responsible in drafting press releases in the course of your work.

DURATION

2 Day

COURSE OBJECTIVES

By the end of this course, you will be able to:

  • Recognize the attributes of a good press release.
  • Apply and use catchy headlines
  • Use simple and concise language to draft press releases that grab the media’s attention and clearly communicate the key messages.

COURSE CONTENT

Attributes of a good press release

  • Understanding the needs of the news media
  • Examining recent government press releases
  • Drafting a press release
  • Deciding the main message
  • Using simple language
  • Writing headlines and sub-heads
  • Presenting facts and figures
  • Using the fact sheet

REQUIREMENTS

Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.

TRAINING VENUE

The will be held at The IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Mob: +254 715 077 817

Tel: 020 211 3814

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 9th December 2019.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it..

CANCELLATION POLICY

Payment for all courses includes a registration fee, which is non-refundable and equals 15% of the total sum of the course fee.

TAILOR- MADE

This scheduled course can also be tailored for your organisation. To find out how our tailor-made training can help your organisation, call our team on

Mob: +254 715 077 817

Tel: 020 211 3814

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 2 Days
Event Date 16-12-2019
Event End Date 17-12-2019
Cut off date 09-12-2019
Individual Price(Kenyan) KES 30,000
Individual Price (International) EUR 404
Individual Price(International in Dollars) USD 440
Location Nairobi, Kenya
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