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Organizational Speech Writing Course


With its wide reach, press releases are one of the most effective and efficient ways for you to disseminate important information and communicate with your organization’s various stakeholders. A well-crafted press release must not only communicate its intended message but must also increase the likelihood of it being picked up and reported by the media. Only then will your intended message reach your target audience. You will learn to hone your press release writing skills to achieve these goals.


This course is relevant to all speech writers, aides and advisors to Ministers, Politicians and public figures. It also suit press officers, researchers and public officials who are responsible for preparing Materials and drafting speeches.


2 Day


By the end of this course, you will be able to:

  • Identify the factors which contribute to a good speech
  • Structure your messages and use appropriate language in crafting effective speeches
  • Recognize the importance of researching the audience
  • Write speeches which appeal to your audience


What makes a good speech?

  • Defining the aim of the speech: what is the message?

  • Researching the audience

  • Gathering the information and verifying the facts

  • Drawing up an outline

  • Putting up the first draft

  • Checking the links

  • Using spoken English

  • Crafting sound bites

  • Useful devices in speech writing


Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The will be held at The IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Mob: +254 715 077 817

Tel: 020 211 3814


Payment should be transferred to IRES account through bank on or before C.O.B 25th November 2019.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it..


Payment for all courses includes a registration fee, which is non-refundable and equals 15% of the total sum of the course fee.


This scheduled course can also be tailored for your organisation. To find out how our tailor-made training can help your organisation, call our team on

Mob: +254 715 077 817

Tel: 020 211 3814

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 2 Days
Event Date 02-12-2019
Event End Date 03-12-2019
Cut off date 25-11-2019
Individual Price(Kenyan) KES 30,000
Individual Price (International) EUR 404
Individual Price(International in Dollars) USD 440
Location Nairobi, Kenya
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