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Advocacy and Lobbying skills Course

Introduction

The training course suggests a framework for identifying policy goals, creating a plan of action, and effectively building your case for change. We have presented these concepts to you in a certain sequence. However, you may want to think of these ideas as building blocks that can be used as you find you need them. Advocacy rarely unfolds the same way twice and there is an element of unpre­dictability to advocacy that makes it both a challenging and an exciting approach to solving problems.

Who should attend?

This course is relevant to all Board members, Secretary-Generals, Policy Officers, Key volunteers involved in external representation and all people who would like to advance their skills in advocacy and Lobbying

Days

5 days

Objectives

  • Understand why advocacy and lobbying are important.
  • Identify your targets and your partners and learn how to approach your target group.
  • Identify your objectives and plan how to reach them.
  • Explore various channels of advocacy and tools to reach your objectives.
  • Create a realistic approach and structure for an advocacy process your organization can deliver.

Course outline

Module One: Understanding Advocacy and Lobbying

  • Defining advocacy and Lobbying
  • Benefits of advocacy and Lobbying
  • Building foundations for advocacy and Lobbying

Module Two: Planning an Advocacy and Lobbying Campaign

  • Advocacy and Lobbying Campaign
  • Advocacy cycle
  • Advocacy Campaign Planning
  • Advocacy Action Plan

Module Three: Advocacy Message Writing

  • Identify purpose
  • Identify readership/audiences 
  • Analyze the policy environment

Module Four: Outlining an advocacy and lobbying strategy 

  • Select a message
  • Select target audiences
  • Structure the message

Module Five: Finalizing an advocacy strategy 

  • Select roles
  • Identify key messages
  • Define advocacy activities

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our IRES Training Centre or at a convenient location.

For further inquiries, please contact us on 

Tel: +254 (020) 211 3814.

Mob: +254 715 077 817.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

REQUIREMENTS

Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.

METHODOLOGY

The instructor-led training is delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Mob: +254 715 077 817

Tel: 020 211 3814

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 12th August 2019.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it..

CANCELLATION POLICY

Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 5 Days
Event Date 19-08-2019
Event End Date 23-08-2019
Cut off date 12-08-2019
Individual Price(Kenyan) KES 69,000
Individual Price (International) EUR 790
Individual Price(International in Dollars) USD 920
Location Nairobi, Kenya
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