Country dropdown

Integrated Digital Marketing Strategies Course

INTRODUCTION
The course looks at the digital marketing process, online & mobile advertising platforms, and how they relate to each other as well as to offline media.  Most digital marketing disciplines are covered (search, display, programmatic trading, mobile, social, etc.) to give participants a great overview of all things digital.

WHY YOU SHOULD ATTEND THIS COURSE

This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, email marketing, display advertising, mobile, resources and the cost of infrastructure.

We explore the trends around regions, what the impact these trends are on consumers, measuring and analyzing ROI, media planning, creatives that work, industry best practices and standards as well as new and innovative uses of the technology in digital advertising.

The course also addresses the issues and challenges facing agencies and marketers in adapting their organization to the new digital landscape. Presented from a marketing practitioner's perspective – digital marketing is now easily understood.

Note: Participants are required to bring laptop/tablet for hands on exercises.

WHO WILL BENEFIT?

Marketing managers, marketing directors, CMOs, account directors, planners and anyone wanting to learn about digital marketing. Designed for participants who want an in-depth understanding of digital marketing and how to harness its power.

 DURATION

3 days

LEARNING OUTCOMES

  • Have a sound understanding of the general principles of digital advertising.
  • Be conversant with relevant technologies, devices and opportunities for digital communications campaigns.
  • Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns.
  • Understand how to integrate digital into the overall marketing mix.
  • Understand the methods and metrics of analyzing digital campaigns.
  • Have insight into the operational and logistical challenges that face both agencies and clients in adding digital to their organizations marketing offering.

COURSE OUTLINE

  • Introduction to Digital Marketing.
  • Assessing the Channels & Technologies.
  • Demographics of Your Customer.
  • The Digital Marketing Toolbox.
  • Internet Campaign and Media Strategy.
  • Creative Strategy: Case Studies.
  • Designing for the User Experience.
  • Campaign Brief.

REQUIREMENTS

Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training center or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 11th November 2019

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.

CANCELLATION POLICY

Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 3 Days
Event Date 18-11-2019
Event End Date 20-11-2019
Cut off date 11-11-2019
Individual Price(Kenyan) KES 45,000
Individual Price (International) EUR 606
Individual Price(International in Dollars) USD 660
Location Mombasa, Kenya
Share this event:

Search