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Effective B2B & Trade Marketing Strategies Course

INTRODUCTION

Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favorable position within the marketplace. This is only made possible if the organization has a good understanding of business practices, the regulatory framework and internal ethic code.

DURATION

3 Days

WHO SHOULD ATTEND?

This training course is intended for; General Managers, Sales & Marketing, Sales Directors/Managers, Trade Marketing Directors/Managers, Trade Operations Managers, Channel Development Managers, Channel Marketing Managers, National Sales Managers, Customer Marketing Managers, Category Development Managers and Key Account Managers.

LEARNING OBJECTIVES

The course will assist participants to:

  • Have a greater appreciation and understanding of how they can more effectively market their products and services on a B2B perspective.
  • Develop better sales/marketing activities to maximize returns on investment.
  • Clearly define the difference between consumer needs and customer needs to heighten purchase decisions.
  • Develop powerful communication tools to support trade initiatives.
  • Achieve higher levels of customer commitment for sales/marketing initiatives.
  • Develop simple yet effective processes that align strategies to those on target customers.

 TOPICS TO BE COVERED 

  • Understanding the Market & Customers
  • Understanding Cultural Differences and Relationship Marketing.
  • Basic Contract.
  • Trade Marketing.
  • Ethical Challenges and Regulations.

 METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B. 20th May 2019

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.

CANCELLATION POLICY

Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 3 Days
Event Date 27-05-2019
Event End Date 29-05-2019
Cut off date 20-05-2019
Individual Price(Kenyan) KES 45,000
Individual Price (International) EUR 606
Individual Price(International in Dollars) USD 660
Location Nairobi, Kenya
We are no longer accepting registration for this event
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