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Social Media Analytics Course

INTRODUCTION

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.

DURATION

3 Days

WHO SHOULD ATTEND?

The course is crucial for:

  • Social Media Managers.
  • Community Managers.
  • PR Specialists.
  • E-Commerce Managers.

 LEARNING OBJECTIVES

The course will assist students to learn:

  • How set up, test, track and optimize campaigns on Facebook, Instagram, Twitter, LinkedIn and Pinterest.
  • The differences between Metrics and Analytics, and why it’s important.
  • How to establish campaign goals, KPIs and other important metrics to track
  • How to incorporate Google Analytics into your campaigns to view overall traffic sources that deliver visitors to your site, including social.
  • How to optimize campaigns through methodical A/B testing.

 TOPICS TO BE COVERED

  • Digital marketing concepts and role of social media analytics
  • Social media listening and monitoring
  • Social media analytics such as Facebook Insights and Twitter analytics. Common tools and techniques.
  • Social media audit and paid social analytics
  • Reporting and social media KPIs - What do we measure? What are the common KPIs for the various social media platforms?


METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.

TRAINING VENUE

The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814

TAILOR- MADE

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training center or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.

 PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 19th August 2019.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.

CANCELLATION POLICY

Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 3 Days
Event Date 26-08-2019
Event End Date 30-08-2019
Cut off date 19-08-2019
Individual Price(Kenyan) KES 45,000
Individual Price (International) EUR 606
Individual Price(International in Dollars) USD 660
Location Nairobi, Kenya
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Contact Us

+254 715077817 | +254 792516000
outreach@indepthresearch.org
Westlands, Rhapta Road
Njema Court, Suite R2

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