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Behavioral, Economics and Neuromarketing Course


In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called – Neuro-marketing. In this workshop, learn the latest Neuro-marketing secrets to fuse your marketing material with elements that appeal to the customers’ brain thus triggering them to want your product/service more and make a faster buying decision as a result.


  • Marketing professionals/executives
  • Sales professionals/executives
  • Business development staff/team
  • Companies that sell B2B
  • Companies that sell B2C


3 days


  • Understand how the brain goes from ‘normal’ to ‘buying’ mode
  • Develop your own marketing/advertising materials that are focused on stimulating the potential customer’s brain and encouraging a positive response
  • Eliminate redundant components in marketing materials that doesn’t impact or drive a customer any closer towards a buying decision
  • Discover how global brands (and some smaller-but-profitable companies) are successfully using Neuro-marketing in their promotions
  • Learn how to craft an Irresistible Marketing Offer that triggers people’s minds to uncontrollably say ‘Yes’ to your offer


 In this course, there is no complicated "brain stuff". Instead you'll get 3 power-packed days of Neuro-marketing goodies with everything broken down into easy-to-understand ideas and strategies (backed by real-world marketing stories & entertaining examples)

  • What are the invisible brain persuaders used in advertising
  • How to create desired positive perceptions in people within the first 2 seconds of them seeing your offer
  • Neuro pricing strategies: how to get a customer’s brain to think your offer is a good deal (even if it may be highly-priced)
  • Secrets of triggering emotions using carefully crafted marketing words (plus: discover the emotions that make a purchase possible)
  • How to appeal to the human senses and increase the potential client’s desire to buy
  • Ways to grab people’s attention with your promotion (there are thousands of marketing/promotional messages people come across daily, learn how to get yours into their minds)
  • Neuro-marketing strategies for male-oriented products/services and female-oriented products/services
  • How to speak directly to the customer’s brain and instill trust… even if they are skeptical or not so ready to trust
  • Specific Neuro-marketing techniques for different marketing mediums:
  • Mind-tactics to create impulses in a potential customer – have him/her stop hesitating and make an immediate buying decision
  • Behavioral research discoveries about “loyalty” – how you can apply it to prevent customers from jumping ship to your competitors and instead have them stick to you for life
  • Secrets to craft an irresistible offer - the #1 way to have people feel those “I got to have it” emotions when they see your promotion
  • ‘Tying it all together’ Session: create & design your own marketing materials base around elements of Neuro-marketing


Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The training is residential and will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment should be transferred to IRES account through bank on or before C.O.B. 15th July 2019

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 3 Days
Event Date 22-07-2019
Event End Date 24-07-2019
Cut off date 15-07-2019
Individual Price(Kenyan) KES 45,000
Individual Price (International) EUR 606
Individual Price(International in Dollars) USD 660
Location Nairobi, Kenya
We are no longer accepting registration for this event
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