Country dropdown

Influencer Marketing Course


Influencer marketing is quickly changing the way individuals, brands and businesses attract attention and reach new audiences in the world today. This course will be covering some of the most effective ways to put content creation and outreach to work for your passion, business or branding efforts.

Such methods include content creation, social media, outreach, expert roundups, Quora, Pinterest, Instagram and more. We will also be taking a look at what methods are working best for others online.


3 Days


This training course is intended for:

  • This course is designed for those with little to no knowledge of the discipline, as well as those with an understanding of some elements of influencer marketing, but are seeking a comprehensive level of knowledge.
  • Typical attendees include brand managers/directors, marketing managers/directors, account handlers, planners or strategists, PR and social media professionals.
  • Anyone with an interest in or responsibility for planning or managing influencer marketing activity.


The course will assist participants to:

  • Identify influencers and build a campaign which utilizes them.
  • Build a compelling proposition to attract influencers.
  • Understand the mind-set of an influencer and tailor strategies to attract them.
  • Pinpoint opportunities to scale and optimize influencer marketing efforts
  • Understand the way word of mouth via influencers can help your business or organization.
  • Measure what success looks like and how to measure success in a meaningful way.
  • Know what is illegal and what is considered bad practice.


  • Psychology of Influence
  • Online vs. Offline Word of Mouth
  • Building a Sticky Proposition for Influencers
  • Legal Guidelines
  • Measuring Effectiveness.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment should be transferred to IRES account through bank on or before C.O.B. 22nd July 2019

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.



Event Properties

Event Duration 3 Days
Event Date 29-07-2019
Event End Date 31-07-2019
Cut off date 22-07-2019
Individual Price(Kenyan) KES 45,000
Individual Price (International) EUR 606
Individual Price(International in Dollars) USD 660
Location Nairobi, Kenya
We are no longer accepting registration for this event
Share this event: