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Google Analytics Course


This course emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization. This Google Analytics course includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and be provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up-and-running quickly and understanding the Google Analytics tools by using them.


3 Days


The course is crucial  for marketing professionals, sales professionals, and business managers, web designers and web developers who need to understand how to use Google Analytics tools to gather and act on information about web visitors, content, and digital marketing activities.


The course will assist participants to:

  • Understand web analytic essentials.
  • Learn how you to use web analytics data to gain actionable information.
  • Discover Google Analytics key features.
  • Learn to create Google Analytics profiles.
  • Find out how to generate Google Analytics reports.
  • Learn to understand and analyze Google Analytics reports and data.
  • Discover best practices for using Google Analytics based upon your line of business.
  • Learn to create goals in Google Analytics.


  • Google Analytics overview.
  • Web analytics essentials.
  • Using web analytics data to gain actionable information.
  • Various methods and processes based upon your line of business.
  • Basics of Google Analytics tools and functionality.
  • Google Analytics key features.
  • Creating a Google Analytics account.
  • Creating Google Analytics profiles.
  • Editing Google Analytics profiles.
  • Generating Google Analytics reports.
  • Creating custom Google Analytics reports.
  • Understanding and analyzing Google Analytics reports and data.
  • Filtering data using Google Analytics.
  • Best practices for using Google Analytics based upon your line of business.
  • Creating goals in Google Analytics.
  • Integrating Google Analytics with other Google tools for managing your website data.


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.


The training is residential and will be held at IRES training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.


Accommodation is arranged upon request. For reservations contact the Training Officer.

Email:This email address is being protected from spambots. You need JavaScript enabled to view it..  

Mob: +254 715 077 817

Tel: 020 211 3814


This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814 or mail This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment should be transferred to IRES account through bank on or before C.O.B. 9th December 2019

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.


Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

  1. Participants may cancel attendance 14 days or more prior to the training commencement date.
  2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

Event Properties

Event Duration 3 Days
Event Date 16-12-2019
Event End Date 18-12-2019
Cut off date 09-12-2019
Individual Price(Kenyan) KES 45,000
Individual Price (International) EUR 606
Individual Price(International in Dollars) USD 660
Location Nairobi, Kenya
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