Introduction
Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. In a competitive environment, the insurance sales person should create relationships that support the overall strategic objectives of the company. Insurance Business Development is at the center of growing a company’s top line and bottom line. This course is therefore intended to shed light on the framework of Business Development which is vital in today’s competitive environment. It is the integral process that links the major functions of an organization. It aims at strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. This course will therefore help to develop the key competencies required to succeed in.
Duration
5 Days
Who Should Attend
- Professionals involved in leading roles of sales and/or marketing and those in strategic enterprise planning
- Business management managers
- Agency managers
- Insurance brokers
- Bancassurance staff
Course Outline
COURSE OBJECTIVES
- Identify the activities involved
- Understand the role of marketers in the claim process
- Product development and innovation
- Role of business development in customer retention
- Data mining, analyzing and market research
- Preparation of strategic business and development objectives
Course Modules
COURSE OUTLINE
- Business Development position in an organization
- Business analysis tools
- Product development and innovation
- Business models, definitions and analysis
- Sales Ecosystem
- Features of customer centric products
- Distribution strategies
- Brand building
- Market research and intelligence
- Communicating brand value
- Dispute resolution mechanism for quality service delivery
- Collaboration and partnership development with aggregators
Related Courses
Course Administration Details
Methodology
These instructor-led training sessions are delivered using a blended learning approach and include presentations, guided practical exercises, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience as professionals and trainers in these fields. All facilitation and course materials are offered in English. Participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation and Airport Transfer
Accommodation and Airport Transfer are arranged upon request. For reservations contact the Training Officer.
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location. For further inquiries, please contact us on:
Payment
Payment should be transferred to the IRES account through a bank on or before the start of the course. Send proof of payment to [email protected]
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